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Why You Need a Web Design Company

Let's begin with the basics. Every company needs a website. Whether big or small, selling books or airplanes, every company must develop a website that clearly and concisely communicates two separate aims: its vision and the breadth and type of its products and services.

Whether your brand needs a web design company to create that website is a question requiring a bit of honest reflection and forethought, and the answer is more complex. Though every company does need a website, preferably one from which products can be purchased, no company must seek out the services of a web design company. If the website communicates its vision, includes information on products and service and has the capability to fulfill online orders, then no additional, paid assistance is absolutely necessary.

Companies that resort to free website services like Yola, Jimdo and Google Sites offer simple, easy to use website templates for users unfamiliar with writing computer code. This option is especially well-suited to entrepreneurs on low budgets, but seasoned business veterans often want more dynamic, interactive web interfaces for their clients. Their higher budgets usually support those efforts.

The real question is merely a cost/ benefit consideration. Will web design assistance add more value to your company than the services cost? To find out, let's take a look at what some web design companies can do for your business.

One2One Digital, a premier Chicago web design firm, according to their website, offers a variety of different website types to its clients. One2One can design websites for their clients "according to their individual needs with SEO consciousness and creativity." Small animation-oriented programs like Flash Banners and Animated GIFs can offer users a more multimedia dynamic experience that cannot be achieved with free internet services.

According to Tim W. Knox, the president and CEO of B2Secure, Inc., Digital Graphiti, Inc., Sidebar Systems, and Online Profits 4 U, a good or bad website can make or break a deal before a shopper even enters a brick and mortar store or even makes a decision about purchasing your product.

"If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost," Knox said. The internet levels the playing field, enabling small operations to compete equally with big-box stores on the internet. In the cut throat world of internet competition, sales can sore with a clean, dynamic and professional website often exclusive to larger companies.

Websites are a must-have for any organization these days. A professionally made website can provide great benefits for your company but only if the additional cost is offset by higher profits.

Search engine marketing is a must for any online business or website to succeed. To start any sort of ranking start by doing a complete competitor analysis once you have done that you can begin to improve your Google rankings simply by doing as suggested in the analysis document.

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